About Us
Influencers for Action serves the public interest as a media organization that shares useful information through the platform of social media influencers. We finance our influencer-led media campaigns through advertising revenue like other media firms such as the New York Times or Complex Magazine. However, the advertisements that we offer our clients are influencer marketing opportunities that reward our influencer-members for using their platform to affect positive change. Influencers for Action (I4A) provides access to the youth consumer market through the networks of Instagram influencers. As a platform cooperative, owned by its employee and influencer members, I4A fosters an equitable economic system through a cooperative organizational structure that incentivizes the promotion of public news with an influencer-member dividend from ad revenue, and opportunities to market clients' goods and services at a discount.
The influencers are young adults with a large number of followers on Instagram. At this moment, the majority of the influencers reside in Dayton, but the most prominent influencer is a model featured in NYFW with over 70,000 followers. The public “goods” are promotions of voter registration information and other resources like how to volunteer in Dayton's Living City Project. These media campaigns do not generate revenue for the cooperative, but they build the members’ social capital as influencers. The private goods marketed by Influencers for Action consist of the goods and services offered by clients to the young adult population in Dayton and other urban areas such as New York City. For example, Third Perk Coffeehouse & Wine Bar collaborated with I4A in an experiential marketing opportunity after the first voter registration project ended in 2018. The revenue was distributed to the members of the I4A cooperative based on their participation in marketing both public news and private goods.
Influencers for Action was developing another influencer-led voter registration campaign on a national scale with support from Asher Edelman. I4A held an influencer recruitment event at WeWork's Financial District offices in Lower Manhattan to assemble a community with the power to mobilize a generation before the most important elections of our lives in 2020. However, given the unprecedented threat of COVID-19, we are pivoting our growth strategy to adapt to this new challenge. We are offering small businesses a new way to promote their products through our influencers' platform if they provide them a discount in exchange for their promotion of public health content. We are looking forward to promoting public usage of face masks while benefiting the small business community at the same time.
The influencers are young adults with a large number of followers on Instagram. At this moment, the majority of the influencers reside in Dayton, but the most prominent influencer is a model featured in NYFW with over 70,000 followers. The public “goods” are promotions of voter registration information and other resources like how to volunteer in Dayton's Living City Project. These media campaigns do not generate revenue for the cooperative, but they build the members’ social capital as influencers. The private goods marketed by Influencers for Action consist of the goods and services offered by clients to the young adult population in Dayton and other urban areas such as New York City. For example, Third Perk Coffeehouse & Wine Bar collaborated with I4A in an experiential marketing opportunity after the first voter registration project ended in 2018. The revenue was distributed to the members of the I4A cooperative based on their participation in marketing both public news and private goods.
Influencers for Action was developing another influencer-led voter registration campaign on a national scale with support from Asher Edelman. I4A held an influencer recruitment event at WeWork's Financial District offices in Lower Manhattan to assemble a community with the power to mobilize a generation before the most important elections of our lives in 2020. However, given the unprecedented threat of COVID-19, we are pivoting our growth strategy to adapt to this new challenge. We are offering small businesses a new way to promote their products through our influencers' platform if they provide them a discount in exchange for their promotion of public health content. We are looking forward to promoting public usage of face masks while benefiting the small business community at the same time.